What is Lifeplan's view on investments in the US market?

Our advice is always based on a market-neutral allocation (of course with some adjustment depending on your individual circumstances) which in practical terms means that we make a long-term strategic allocation without tactical deviations, speculation between markets, industries or market timing. We fully understand that our advice may be perceived as US-heavy, but in practice North America makes up a larger share of the world's total market capitalization than many are aware of, and the proportion of North America in the advice is completely in line with the so-called market portfolio. You can also see this if you look at the underlying holdings in global index funds, where too the proportion of North America will closely match the one you get in the advice from Lifeplan.

The reason why we assume a market-neutral distribution and do not make our own assessments of whether the market or the underlying stocks are correctly valued, overvalued or undervalued is entirely based on the extensive research that shows that the best risk-adjusted return on average over time is obtained by refraining from speculation in the valuation of the markets. Since this is simply incredibly difficult to do reliably over time, and on average, index-linked investments without speculation about market valuation yield better returns than actively managed investments that try to pinpoint the valuation of markets and industries, especially when taking into account that active management leads to higher costs for fund trading, etc.